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Agent Don plans to conduct a marketing/sales event

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Agent Don plans to conduct a marketing/sales event at the local public library on October 28 at 2pm. He received permission to post an advertisement on the library bulletin board starting October 14. What is the latest date Don could submit a NEW Event Request Form to UnitedHealthcare in order to comply with UnitedHealthcare’s event reporting rules?

October 14 as events must be reported to UnitedHealthcare prior to advertising and not less than 7 calendar days prior to the event